Jack and Suzy Welch's Reality Advertising
Jack and Suzy Welch star in a Microsoft-sponsored, web-based, business reality show. The site is here, but it's too cluttered (I think they were trying to be cool).
I do think this is a great advertising campaign, if the branding fools don't destroy it (by placing too many Microsoft (yawn) pitches in the margins, for example).
Watch the first show below. Jack jumps in and "surfaces" a few issues at Connect by Hertz - a new car-sharing venture. In a way, the fact that Jack pulls these issues out in 5 minutes sorta tells us how out of it Hertz is.
Part 1:
Part 2:
Part 3:
After watching this I get the feeling they don't understand VG's Box1-2-3 strategy for innovation. In fact, they are most likely going to fail. After 30 days, the CEO has still NOT created a global business unit for Griff. Not good. No follow through on commitments.
One more thing. Why doesn't Microsoft bring Jack and Suzy into Microsoft for a few days? They could wake the sleepyheads real fast. Stop one: The Automotive group!
Also, I'd like to see Obama send Jack and Suzy into GM for six weeks. That would sure be a reality show worth watching.
BTW: A quick ecosystem analysis shows that Zipcar is beating them hands down. Rankings: almost 600,000 for Connect by Hertz and 22,000 by Zipcar.
